Side count mechanics in gambling—tracking or wagering on auxiliary outcomes alongside the main game—are a controversial design feature. Operators and players alike question their value. Do side counts enhance engagement, or just complicate gameplay and slow down conversion?
This post breaks down what side counts are, their practical applications, common pitfalls, and when (if ever) they make sense from both UX and business perspectives.
What Are Side Counts?
Side counts refer to any additional bet or tracking feature layered on top of the main wager. Examples include:
- Counting suits, colors, or specific card combinations in poker variations
- Tracking “bonus triggers” that activate mini-games in slots
- Separate side bets on secondary outcomes (like “perfect pairs” in blackjack)
In plain terms, they’re optional mechanics that run parallel to core play but require separate attention and funds.
Why Use Side Counts?
The primary intention is to increase player engagement and raise the average bet size by offering more ways to win. They add complexity, variety, and potentially higher payouts.
But the added cognitive load and cost can backfire if not managed carefully.
When Side Counts Add Value
Side counts can be beneficial in specific scenarios, but those are limited and context-dependent.
- For Experienced Players: Skilled or hardcore players may enjoy side counts as a strategic layer, especially in table games.
- As Optional Enhancements: When clearly optional and well-explained, side counts can increase average revenue per user (ARPU) without deterring new players.
- In Tournament Settings: Side counts can add depth or tactical choice that rewards skillful play or game knowledge.
- With Strong UX Support: Clear guidance, simple interfaces, and real-time feedback reduce confusion and frustration.
When these conditions are met, side counts can boost engagement without significantly increasing churn.
Common Pitfalls and Why Side Counts Often Fail
Added Complexity Reduces Conversion
Many casual or new players find side counts confusing. Complex rules or unclear benefits lead to hesitation, errors, and abandonment.
Increased Cognitive Load
Side counts require additional mental tracking during fast-paced games. This can overwhelm players and reduce overall enjoyment.
Hidden Costs Frustrate Players
If side counts require extra wagers, players may feel nickeled-and-dimed. Without clear upfront disclosure, this breeds distrust and complaints.
Poor UI/UX Design
Side count features that aren’t intuitive or visible during key decision moments are ignored or misunderstood.
Practical Rules of Thumb
| Condition | Side Count Viability |
|---|---|
| Player Skill Level | More viable for experienced users |
| Game Type | More useful in table games vs. slots |
| Presentation Clarity | Essential to avoid confusion |
| Optional vs. Forced | Better as an opt-in feature |
| Impact on Game Speed | Should not slow down play |
Tips for Operators Considering Side Counts
- Test with your audience: Segment player groups and measure side count acceptance and retention.
- Provide clear education: Use tutorials, tooltips, and examples to explain the value and mechanics.
- Keep side bets optional: Never force side counts as mandatory. Give players control.
- Monitor impact on conversion: Watch drop-off rates closely during side count offers.
- Simplify UI: Present side counts clearly, minimizing clicks and confusion.
If side counts cause significant drop-off or complaints, reconsider their place in your product.